Wendy Lieber is the Co-founder of ContentBacon, a custom content provider that helps companies across various industries increase traffic and brand awareness, and generate leads and customers. Wendy has a degree in marketing from Florida State University and an MBA from Nova Southeastern University. She also serves on the Board of Trustees for Women In Distress of Broward County and the South Florida chapter of the Entrepreneurs’ Organization. Before ContentBacon, Wendy was the President of Athena Marketing and the CMO of BC Network Media.
Here’s a glimpse of what you’ll learn:
• Wendy Lieber shares why she founded ContentBacon
• ContentBacon’s target customers and ideal content
• The early challenges Wendy faced starting and scaling her company
• When is the right time to create content?
• How to align content with company needs and track the success of content campaigns
• The role of AI in content marketing
• Common mistakes companies make in content marketing
• Wendy talks about partnerships and personal struggles as an entrepreneur
In this episode…
Are you struggling to meet your sales quota? Have you considered content marketing?
With the evolution of the business world, a company’s digital presence is fundamental to its success. Content marketing is a core component of this presence. According to Wendy Lieber, companies need to create captivating content that captures their persona and services to increase awareness and generate referrals and recurring revenue. She shares how she helps companies create and implement tailored content campaigns that meet their needs.
In this episode of The Future is Borderless, David Nilssen sits down with Wendy Lieber, Co-founder of ContentBacon, to discuss the importance of content marketing. Wendy talks about ContentBacon, when to start content marketing, the role of AI in content marketing, and the common mistakes companies make in content marketing.
Sponsor for this episode…
This episode is brought to you by Doxa7.
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