Colombia’s BPO Potential: Elena Barreneche’s Perspective on Talent and Growth

In this episode of "The Future Is Borderless," host David Nilssen sits down with Elena Barreneche, a seasoned veteran in the business process outsourcing (BPO) industry and the newly appointed General Manager for Doxa Talent in Colombia. Elena shares her journey into the BPO industry, driven by a desire to create meaningful job opportunities and foster economic growth in her home country.

In this episode of “The Future Is Borderless,” host David Nilssen sits down with Elena Barreneche, a seasoned veteran in the business process outsourcing (BPO) industry and the newly appointed General Manager for Doxa Talent in Colombia. Elena shares her journey into the BPO industry, driven by a desire to create meaningful job opportunities and foster economic growth in her home country. They discuss the strategic advantages of building nearshore teams in Colombia, such as a robust education system, strong work ethic, bilingual talent, and favorable time zone alignment with North America. Elena also addresses common misconceptions about Colombia’s safety and highlights the vibrant, thriving environment it offers for foreign investment. Tune in to learn more about Elena’s vision for Doxa’s expansion into Colombia and the exciting opportunities this brings for clients and local talent alike.


This episode is brought to you by Doxa Talent.

At Doxa Talent, we help businesses build and leverage highly-skilled and dedicated global teams that can scale.

By connecting you with the right people, your company can increase output while saving up to 70% on hiring costs compared to similar roles in places like the United States, Australia, and Europe.

You’ll build partnerships with talent that fits your culture and values, reap the benefits of Doxa Talent’s infrastructure, and gain a full-time, dedicated resource that drives results for your business.

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